The development of better technology for web browsing using mobile has launched a surge of mobile web users. Ignoring the mobile web as a marketing necessity is a thing of the past. Apple products and iPhone/iPad apps are a huge marketing channel that is still in its infants but has shown great promise. Android apps also provide excellent marketing channels. It is a new frontier, and smart Marketers are jumping on the Mobile device bandwagon in record numbers. Today a massive amount of all internet users are using a mobile device. This percentage will increase with time as new technologies are incorporated almost every day. More and more are using mobile devices for basic web browsing and shopping. The mobile environment is vast and offers many unique ways to market. The apps of apple and android can be sold as a product or as a free app designed to lure customers to offline or web-based products and services. Then there are the SMS marketing and subscription servi...